Zhejiang Jinluda Leather Products Co., Ltd.

Zhejiang Jinluda Leather Products Co., Ltd. was formerly known as Dongyang County Daliang Leather Factory and Dongyang City Bag Factory. It was established in 1983 and was renamed Zhejiang Jinluoda Leather Products Co., Ltd. in 1997. The legal representative and general manager, Shao Yinglei, has been re-elected as a representative of Jinhua City and currently serves as a representative of Dongyang City. Since 2008, the company has continuously received awards such as "Special Award of the Municipal Government" and "Little Giant Enterprise". The company's product range is comprehensive, and it is a modern leather products enterprise integrating design, research and development, production and trade.

The company is currently a leading enterprise in the leather products industry in China and is a vice-member unit of the Leather Products Professional Committee of the China Leather Association. The company currently has two major brands: "Jinluda" and "Latte seed". The main products include: men's and women's cross-body bags, business bags, clutch bags, travel luggage bags, wallets, belts, etc., totaling 4,000 varieties. The products are sold in large and medium-sized shopping malls across 31 provinces and cities in China and are exported to multiple countries and regions including Europe, America, Japan, South Korea, Southeast Asia, and the Middle East. Jinluda Leather Products was authorized to produce special official briefcases for leaders of the Shanghai APEC Summit in 2001, selected as the exclusive products for the 28th Olympic Games National Fencing Team and Diving Team in 2004, signed as a special supplier for the fourth sports event delegation of Zhejiang Province in 2010, and became a senior sponsor of the 8th National Disabled People's Games in 2011. In 2014, it was authorized by the Palace Museum to develop products such as "Palace Door Nail Pulling Luggage Box" and "Palace Door Nail Shoulder Bag", and some products were presented as national gifts to international friends. In August 2015, it was invited to participate in the cultural product seminar of the Palace Museum and showcased its products, receiving unanimous praise from the leaders and senior experts of the Palace Museum. In 2016, it signed a cooperation agreement for the development of cultural products of the Zhejiang Provincial Museum. In 2016, it was rated as an outstanding cultural product research and development unit of the Palace Museum for the years 2015-2016. In 2016, it became a supplier of products for the G20 Hangzhou Summit and the commemorative bag for the Third World Internet Conference. In 2017, it became a supplier of the "Military Day 90th Anniversary" commemorative bag. In 2018, it received a custom bag from the Secretariat of the Central Committee of the Communist Party of China's Office. In 2021, it became a supplier for the 14th National Games. In 2022, it became a supplier for the China-Africa Council for Promoting Trade. In December 2022, it became a supplier for the 17th Games of the Zhejiang Provincial Games. From 2018 to 2023, it produced conference documents bags for the National People's Congress. In 2023, it became a supplier for the bags for the 14th National Games. In 2022, it became a supplier for the bags for the China-Africa Summit. From 2018 to 2023, it produced conference document bags for the National People's Congress.

Jinluda has always adhered to the concept of "putting customers first, creating brands with quality, establishing brands with reputation, and promoting the market with reputation", implementing the brand-building strategy. The product quality is constantly improved, and the brand is created with dedication. The pragmatic style builds the brand, and the internal efforts are strengthened to lay a solid foundation for the brand of Jinluda. Creating a national brand is our responsibility. Creating a brand has no end but only a starting point. Pursuing perfect products, details, and details again, promoting the spirit of craftsmanship, carrying forward the spirit of Yu Gong moving mountains, building a century-old enterprise, and realizing the dream of a big brand, constantly climbing new peaks on the road to creating a national classic brand. In 1995, it was rated as a "Jinhua City Well-Known Trademark", in 1998, it was rated as a "Jinhua City Famous Product", in 1999, it was rated as a "Zhejiang Province Famous Trademark", in 2004, it was rated as a "Zhejiang Province Famous Product", in 2006, it was rated as a "National Quality Inspection Product", in 2007, it was rated as a "Chinese Famous Product", achieving a complete set of domestic brand creation. In 2013, it won the Oscar Award for Asian Famous Brand, and from 2014 to 2016, it was continuously rated as one of the top 500 Asian brands. In March 2015, it was awarded the Mayor's Quality Award of Dongyang City. In June 2015, it was rated as a leading brand of luggage in China. In December 2015, the company was designated by the Zhejiang Provincial People's Government as a Zhejiang Province Fashion Brand Cultivation Enterprise. In November 2018, the company's Jinlu Da luggage passed the Zhejiang Manufacturing Product Certification. In 2022, Jinluda successfully formulated the Zhejiang Manufacturing Group Standard for "Leather Wallet" and passed the Zhejiang Manufacturing Product Certification. The company's chairman, Shao Zhufarong, has served as the Deputy Director of the Leather Professional Committee of the China Leather Association for more than ten years.

Jinluda adheres to the "three heart culture" - kindness, tolerance, and gratitude - throughout all its business operations. Kindness: Treat employees kindly and maximize the stimulation of the employees' sense of ownership, with a kind heart to produce excellent products; Tolerance: Be tolerant of others and customers, provide excellent services to each customer; Gratitude: Be grateful for the good policies of China's reform and opening up, take it as one's responsibility to create a national classic brand to repay the country and society, making Jinlu Da's future more brilliant and prosperous.

Jinluda has higher aspirations and is constantly striving to realize the "Chinese Dream and Big Brand Dream". The "Big Brand Dream" inspires Jinluda. Forty years is too short, eighty years is not enough. We strive to create a national classic brand as our goal passed down from generation to generation and carried forward through continuous efforts.