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{"title":"AT-0261 Shelving Fixtures Wire Display Rack Display Basket With Divider Customized Dimension And Color Customized","imgUrl":"https:\/\/img.chinax.com\/nimg\/9a\/b2\/542ac5f0cdcf042e764f131440e0-200x200-1\/at_0261_shelving_fixtures_wire_display_rack_display_basket_with_divider_customized_dimension_and_color_customized.jpg","attrs":{"Brand Name":"ATEEL","Model Number":"AT-0261","Certification":"ISO9001","Place of Origin":"China"}}
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{"title":"White Multi - Compartment Mobile Storage Cabinet with Shelves","imgUrl":"https:\/\/img.chinax.com\/nimg\/ec\/94\/c11da05369109fc4dad635ca02cf-200x200-1\/white_multi_compartment_mobile_storage_cabinet_with_shelves.jpg","attrs":{"Brand Name":"ATEEL","Model Number":"AT-253","Certification":"ISO9001","Place of Origin":"China"}}
{"title":"AT-0264 Store Display Fixture Wall Display with LED Light Tool Displays Color Customized","imgUrl":"https:\/\/img.chinax.com\/nimg\/5e\/91\/100a3c01306415698a4913ef076b-200x200-1\/at_0264_store_display_fixture_wall_display_with_led_light_tool_displays_color_customized.jpg","attrs":{"Brand Name":"ATEEL","Model Number":"AT-0264","Certification":"ISO9001","Place of Origin":"China"}}
{"title":"Foldable Stainless Steel Display Stand - Heavy-Duty & Portable","imgUrl":"https:\/\/img.chinax.com\/nimg\/2e\/f8\/ec3debae1810b8f937369f3b8ef4-200x200-1\/foldable_stainless_steel_display_stand_heavy_duty_26_portable.jpg","attrs":{"Brand Name":"ATEEL","Certification":"ISO9000","Place of Origin":"CHINA","Minimum Order Quantity":"100"}}
{"title":"Timber LED Light Box, Illuminated Poster Display","imgUrl":"https:\/\/img.chinax.com\/nimg\/91\/69\/43ba65996e8d73ac14f56bd18fe9-200x200-1\/timber_led_light_box_2c_illuminated_poster_display.jpg","attrs":{"Brand Name":"ATEEL","Model Number":"AT-0100","Certification":"ISO9001","Place of Origin":"CHINA"}}
{"title":"Adjustable Height Receiving Desk 72\" X 30\" X 34- 40\" Tall Easy Assembly","imgUrl":"https:\/\/img.chinax.com\/nimg\/43\/43\/cf9d328579a83f91a36dfe92e86a-200x200-1\/adjustable_height_receiving_desk_72_22_x_30_22_x_34_40_22_tall_easy_assembly.jpg","attrs":{"Brand Name":"ATEEL","Model Number":"AT-0060","Certification":"ISO9001","Place of Origin":"China"}}
ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD as a professional display fixture manufacturer, have been devoted to design and produce exceptional custom retail fixtures and furnishing. Having passed our 20th anniversary in 2016, we are here proud to share the development with our customer and we look forwards the new challenge and achievement in the coming years.
Our factory has expanded the area to 60000 Square meters (including our wood and acrylic factory-Mego). Our machinery investment has allowed us to be fully modernised with machines such as robotic welding, laser cutting and other various types of CNC machines, which are conducive to high-quality products. Along with 2 chrome plating and 1 powder coating line, we produce all the metal, wood, acrylic and combination fixtures inhouse.
Basic Information
Company Name:
ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD.
Business Type:
Manufacturer,Exporter,Trading Company
Brands:
ATEEL
Employee Number:
500~700
Year Established:
1996
Total Sales Annual:
40000000-50000000
Company Location:
NO.139 WEST TWO ROAD JIUTIAN LAKE XINGBEI INDUSTRIALDISTRICT,JIMEI,XIAMEN 361021
Factory Location:
NO.139 WEST TWO ROAD JIUTIAN LAKE XINGBEI INDUSTRIALDISTRICT,JIMEI,XIAMEN 361021
Trade & Market
Company slogan:
ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD.
OEM Overview:
At ATEEL, we turn your retail vision into tangible, sales-driving displays. With 27 years of manufacturing expertise, we offer comprehensive OEM and ODM services that support every stage—from initial sketch to store-ready shipment.
What We Offer:
OEM (Original Equipment Manufacturing) Supply us your technical drawings, brand guidelines, or existing samples, and we’ll reproduce or refine them with consistent quality, on-time delivery, and competitive costing. Our 60,000 m² production park handles metal, wood, acrylic, and mixed-media fabrications under one roof, ensuring seamless multi-material builds.
ODM (Original Design Manufacturing) Brief us on product dimensions, target price, and in-store environment; our 25-member Technology Center will create fresh concepts, structural drawings, and working prototypes within 5-10 days. We factor in knock-down engineering for flat-pack savings, sustainable materials for eco mandates, and modular features for future campaign refreshes.
Service Highlights:
One-Stop Development Market research → ID sketch → 3D modeling → prototype → testing → mass production → global logistics.
Certified Quality ISO 9001, BSCI, and FSC-certified processes; QA/QE/QC teams guarantee AQL 1.5–2.5 and on-the-line corrective actions.
Flexible MOQ OEM from 100 pcs per SKU; ODM from 50 pcs for pilot runs, scaling to 10,000+ pcs per month.
IP Protection NDA and mold confidentiality agreements signed prior to project kick-off; exclusive regional distribution options available.
Speed to Market Average 30–42 days for OEM repeat orders; 35–45 days for first-run ODM programs, including tooling.
Worldwide Compliance Materials meet REACH, CARB P2, and UL fire-rating standards; packaging optimized for ISTA drop tests.
From European electronics giants to North-American cosmetic start-ups, partners trust ATEEL to deliver displays that are not only structurally sound but also brand-accurate and retail-ready. Let us manage the complexity of manufacturing so you can focus on captivating shoppers.
Production Line:
Established in 1996, Ateel Display is one of the leading store fixture manufacturers in China.
As a professional manufacturer of store fixtures, Ateel owns a vertically integrated production line, ranging from steel,stainless steel, wood, acrylic and sign.
With over 600 employees working in a manufacturing space of 60000 square meters, we strictly stick to the management systems of SGS and ISO9001 Meanwhile, our company carries out the systems of BTO, TQC (Total Quality Control), JIT (Just in Time) to ensure the good quality of our products. With high quality, innovative design, capable storage, solid finance and competitive price, our products are well-accepted especially by the European and American market.
R&D:
What Our R&D Team Delivers
Market-Driven Insight • 3-day store audits across Europe, North America and China • Eye-tracking & heat-map studies to optimize shelf visibility • Competitor benchmarking database updated monthly
Material & Sustainability Lab • Recycled aluminum alloys with 30 % lower weight vs. standard grades • FSC-certified fast-growth timber, water-borne coatings meeting REACH & CARB P2 • Bio-composite sheets replacing 60 % of petroleum-based plastics
From napkin sketch to store roll-out, our R&D engineers work shoulder-to-shoulder with your marketing, logistics and sustainability teams—ensuring every display is lighter, greener, faster to install and impossible to ignore.
Our Team:
At Ateel, our strength lies in a highly structured, cross-functional team that ensures every display solution is delivered on time, on budget, and on brand. Nearly 600 professionals work across seven integrated centers, each focused on a critical stage of the value chain.
Marketing Center
Three Sales Divisions – handling domestic key accounts, European & North American markets, and emerging regions.
Costing Divisions – provides rapid, accurate quotations by analyzing materials, labor, and logistics.
Project Management Divisions – owns the order timeline from PO to delivery, ensuring customer milestones are met.
Technology Center
R&D Section – researches new materials, structures, and sustainable solutions.
Drafting Section – transforms concepts into detailed 2D/3D drawings ready for production.
Prototype Section – builds functional samples within 5-10 days for customer validation.
Quality Control Center
QA (Quality Assurance) – writes standards, conducts process audits, and manages supplier qualification.
QE (Quality Engineering) – analyzes defects, drives corrective actions, and optimizes inspection protocols.
QC (Quality Control) – performs incoming, in-process, and pre-shipment inspections with AQL 1.5–2.5 criteria.
Finance Center Handles budgeting, cost control, export tax rebates, and multi-currency cash-flow management.
HR & Administration Center Recruits, trains, and retains talent; oversees payroll, compliance, and employee well-being programs.
Supply-Chain Center Manages a qualified vendor base of 200+ material and hardware suppliers, negotiates contracts, and safeguards on-time inbound logistics.
Production Center Operates 60,000 m² of workshop space divided into metal, wood, acrylic, and final-assembly lines; runs two shifts to support 500+ 40-ft containers per month.
History:
Founded in 1996, Ateel began as a modest workshop dedicated to the precision manufacturing of display racks. With a commitment to quality and craftsmanship, we quickly built a reputation for durable, well-designed display solutions that helped products stand out.
In 2011, we expanded our horizons beyond China, launching full-scale production and export operations to Europe and North America. This marked a pivotal shift: we adopted international standards, invested in advanced production technology, and developed a deep understanding of global retail environments. Our displays began appearing in major supermarkets, brand chains, and flagship stores across these key markets.
By 2020, we turned our attention back home. Recognizing the rising demand for high-impact in-store branding among domestic retailers, we began offering direct display prop services to brand suppliers across China. Today, we partner with leading consumer brands to create customized, campaign-ready displays that drive visibility and sales in malls, electronics stores, boutiques, and pop-up venues nationwide.
From a single workshop to a trusted supplier on three continents,Ateel has spent nearly three decades transforming metal, wood, and acrylic into the silent salespeople of modern retail—and we’re just getting started.
Service:
At Ateel, we specialize in designing and manufacturing high-quality display racks that elevate your products and enhance your retail space. With years of industry experience, we offer a comprehensive range of customizable display solutions tailored to meet the unique needs of supermarkets, electronics stores, fashion boutiques, exhibitions, and more. Our Services Include: Custom Design & Manufacturing From concept to completion, we work closely with clients to create display racks that reflect brand identity and maximize product visibility. Wide Product Range Our catalog includes metal, wooden, acrylic, and modular display systems—suitable for both indoor and outdoor use. OEM & ODM Support We provide full OEM and ODM services, ensuring your displays are built to spec and delivered under your brand. Fast Turnaround & Global Shipping With efficient production lines and reliable logistics partners, we deliver on time—worldwide. After-Sales Support Our service doesn’t end at delivery. We offer installation guidance, maintenance tips, and responsive customer support. Whether you're launching a new product or redesigning your store layout, Aeel is your trusted partner for durable, stylish, and effective display solutions.
